Tag Heuer


In 1860, 20-year-old Edouard Heuer founded his own watchmaking company in Saint-Imier, Switzerland. Not long after, Heuer invented the oscillating pinion—a vital component for precise chronograph movements—and set in motion the brand’s association with timing equipment and motorsport. After producing a number of dashboard mounted stopwatches, the company created the first wrist-worn chronograph, and Heuer watches became resoundingly popular among both professional and amateur race drivers.

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